Short notes from live projects.
Research is where the method lives — long-form, evergreen, measured. Insights is the shorter register: what we noticed on site this month, what a store visit taught us, what changed our mind. A few minutes each, published as they happen.
In a wide store, the ceiling does the wayfinding
Floor-level signage disappears behind gondolas within three bays. What customers actually steer by is overhead — and it changes where the money should go.
Read the note →Exporting a store format without forking it
Preparing one retail format for two countries teaches you where a format actually lives — and it is not in the pretty drawings.
Read the note →Monthly, briefly
One note a month, sometimes two — store reviews, materials we are testing, behaviour we have observed, and work-in-progress thinking that is not yet ready for a Research piece. For the long-form method essays, see Research.
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